Lusaka, 15 February, 2022 / 9:09 pm (ACI Africa).
Many people still trust the radio in the transmission of accurate information, the Director of Catholic Media Services (CMS) of the Zambia Catholic Bishops Conference (ZCCB) Communications Commission has observed, and cautioned radio practitioners against betraying the trust of their audiences.
In his message on the annual World Radio Day that was celebrated globally on February 13, Fr. Winfield Kunda said that many people rely on the radio for information.
“Radio continues to be one such medium that still commands trust by its listeners. Many people still rely on radio for information. This is a testament that people trust radio which should not be taken advantage of by radio journalists, presenters and producers. They should not betray people’s trust,” Fr. Kunda said.
He said that for the longest time, radio has remained “a very powerful” media platform that can be easily accessed by many people.
“As Catholic Media Services join the world in observing World Radio Day, we wish to reiterate that radio continues to be a very powerful and easily accessible source of information, education and entertainment,” the CMS Director said.