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“It’s not always easy for some”: Communicators in Kenyan Dioceses Challenged to Cover for Bishops Missing Online

Archbishop Anthony Muheria of Kenya’s Nyeri Archdiocese. Credit: Archdiocese of Nairobi

Communicators in Kenyan Catholic Dioceses have been challenged to keep their Local Ordinaries visible on social media platforms as they juggle between busy schedules.

It emerged during the April 22-26 workshop that the Commission for Social Communications of the Kenya Conference of Catholic Bishops (KCCB) organized for Catholic communicators in Kenya that not many Bishops in the East African country are on social media platforms. And a majority of those who are on these platforms have inactive accounts.

Responding to the concern, KCCB Vice Chairman, Archbishop Anthony Muheria acknowledged the challenges that Catholic Bishops face in their attempt to keep up with social media platforms.

“There is a lot of shift in the media especially with all these social media platforms. It is not always easy for some of our Bishops to keep up. The Bishops have a lot of other things they need to do and may not have the time to be present in the social media spaces,” Archbishop Muheria said in his Tuesday, April 23 keynote address at the workshop held at The Radix Hotel in Karen, Nairobi.

The Local Ordinary of Kenya’s Catholic Archdiocese of Nyeri  who is the immediate former Chairman of KCCB’s Commission for Social Communications said the challenges that Bishops face in adopting new media technologies is where Diocesan social communications officers come in.

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“Communicators are the ones meant to amplify the voice of their Bishops. Our communicators must find ways to carry the message of the Bishop, to capture his ideas and to pass whatever he says through social media platforms,” he said.

The Kenyan-born member of Opus Dei told the Catholic journalists not to always wait for when the Bishop speaks in order to “get stories from him” but to reach out to the Bishop wherever he is to get his voice.

Capturing the voice of the Catholic Bishop means capturing the mind of the Church, he said, and urged Diocesan communicators to give their Local Ordinaries media visibility “just as you already do the Pope in his Tweets and his other communications.”

The workshop, “Empowering Catholic Journalists in Environmental Advocacy” was organized to equip Catholic journalists with skills to resonate with, and therefore communicate effectively issues about the environment.

Speakers at the workshop addressed a wide range of topics including the basics of environmental journalisms within the Kenyan context, Catholic Social Teachings and the care of our common home, Church documents on the environment and their implications to journalists, among others.

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Agnes Aineah is a Kenyan journalist with a background in digital and newspaper reporting. She holds a Master of Arts in Digital Journalism from the Aga Khan University, Graduate School of Media and Communications and a Bachelor's Degree in Linguistics, Media and Communications from Kenya's Moi University. Agnes currently serves as a journalist for ACI Africa.