Francisco Cornejo, CEO of Theo, told CNA in an interview that this campaign will help children “hear the word of God” and “prepare their hearts for the birth of Jesus.”
“We prepared these four weeks in a way that is engaging; it’s fun, but it’s also educational,” he added.
While Theo can be used for children of all ages, Cornejo pointed out that the Advent campaign is best suited for children between the ages of 4 and 12.
“The content tends to be on the more mature side of things, I would say, meaning 6 to 8 and older, but again this is the beauty of creating an app that is for the parent and the child — if the theme or the topic is a little hard to grasp or we want to go deeper in the learning, you have your parent by your side,” Cornejo said. “So you can discuss that and we’ll provide those discussion points and all the guidance there.”
Theo launched seven months ago and already has over 2 million users. Cornejo attributes the app’s success first and foremost to God but also to the need among Catholics families for a tool like this.
“We’ve seen over the last few years how families and how parents specifically wanted to have something like Theo because it’s not enough to take kids to Mass every Sunday or to get them through holy Communion preparation or confirmation preparation,” he said. “What happens every other day of the year or of their lives? So we really wanted to create a tool that makes faith accessible and teachings accessible for everyday kids and families regardless of where they are in their faith journey.”
He added: “It’s not meant to replace all the good things that we parents have to do, but it’s meant to help make faith an everyday thing. Something that kids want to hear more because it’s packed in a way that it’s accessible for them.”
The content on Theo includes daily Scripture readings, prayers, bedtime stories, faith-based affirmations, meditations, novenas, stories of the saints, the rosary, and much more.
Cornejo also highlighted the importance of having both child and parent involved in using the app because “education needs to be done together.”
“You need to exemplify what you want to try to teach and you have to do it with your kids — that’s the domestic Church. That’s what we are meant to do as parents,” he added.
